Google will step up its efforts to remove malicious and annoying ads from Android applications
Google developers are serious about the appearance of malicious applications on Android, which is why about 600 mobile applications have recently been removed from the Play Store. They have also been banned on various advertising monetization platforms such as Google Ad Manager and Google AdMob.
These apps violated pop-up ads. As many users may have noticed, a similar issue with Android ads has been around for some time. Unfortunately, it is still difficult to identify, since such an advertisement appears in different forms.
Over the years, Google has assembled teams of programmers whose job it was to stop the development of malicious applications and find loopholes that could harm the Android ecosystem. Typically, these applications are hidden in the bowels of the Play Store. Their developers are just waiting for new “victims” – various publishing companies and advertisers.
Violation of Google’s advertising policy cannot be considered a real crime, however, in fact, it’s the same thing – it’s forbidden. If malicious components are detected, Google will immediately remove the application or the entire page of the company that published this program from the Play Store. Some problems are in the application itself, but this time Google focused on non-contextual advertising that is sent to the smartphone, even if the owner is not currently using the device.
The biggest problem with this ad is its inadvertent challenge. In this case, a violation of the key functions of the device occurs. Surely you often come across a situation when you try to use the application, and suddenly an advertisement appears.
In solving the problem, the tech giant relied on machine learning to detect these malicious applications or excessive advertising. It remains to wait until the problem goes away forever, since the company's policy regarding advertising is improving and optimizing more and more noticeably every year.
Source: The Register